Roles(s): Design Lead
Partner(s): James Adame
The goal was to not take the path of least resistance. When explaining the concepts of sound, radar, or alerts in the context of advertising, designers tend to fall back on the usual suspects of bullet points and arrows. After some brain-bending I came up with an art style that was an evolution of the typical representations of the concepts listed above while also providing room to explore a sense of personality that mirrors the function of a specific vehicle feature.
Initially used for print ads, the vibe worked so well that we ported it over to the web. Below, you'll see the evolution in the graphic and contextual presentation.