Commonwealth Launch Branding

Role(s): Design Lead

Partners(s): Mike Haener

Once upon a time, Goodby Sliverstein partnered with McCann to service Chevrolet. Goodby led the brand nationally while McCann leveraged their worldwide network to market on a global scale. This was the launch branding for the agency co-op. The merger didn't last long, but I was able to parlay the project into joining the Chevy global brand standards team.

Date: April 2012 Tags: Branding, Identity, Logo