Detroit Institute of Arts /
Samurai: Beyond the Sword

Role(s): Design Lead, Art Direction

Partners(s): Liz Newman, Joe Gielniak, Dave Graw, Derek Swanson

We had the opportunity to brand and market a samurai exhibit at the D.I.A. And since I’m an über-Kurosawa fan, I was pretty stoked. The lockup that we ended up with was influenced by the packaging on my Criterion Collection Kurosawa box set.

Our work included a variety of executions such as print, web, social, radio, OOH, and even the huge banners that hung outside of the museum. In addition, below are a few of the video vignettes we also did for the campaign.

Bonus: I learned how to play a Japanese scale on a guitar and it became a mini-themesong for the work.