PROBABLY GENETIC

Probably Genetic Identity

Role(s): Design & Branding

Partner(s): Anne Baker


Probably Genetic provides DNA-based solutions to health issues — specifically for new families. Working with my bud and designer-boss-lady, Ann Baker, we developed a look and feel with the goal of putting patients' minds at ease. The ‘P’ and ‘G’ pose as a pair of abstract parents, while the friendly, organic cellular shape grounds the wordmark in science without looking antiseptic.

Date: July 2019 Tags: Branding, Design, Typography